The Top 10 Web Analytic Tools
1. Google Analytics-
The analytic tool that most people start with, and
for good reason: it’s not a bad tool at all, it gives relevant information, and
it’s free!
One is about 50 resources for getting to know the
ins and outs of Google Analytics, and another is about 9 awesome techniques
that you can use while utilizing this entirely free tool.
2. Clicky-
The key difference here is in the delay of Google
Analytics: you get information for the day before where as the information from
Clicky is in real time, which can be essential if you get spike in visitors from
some outside source (think the traffic flow from StumbleUpon and other sites).
3. Mint-
Mint is largely comparable to the other overall
analytic tools on this list that cover a bit of a premium price, but is the
only one that features a upfront cost with no recurring fees.
4. Church Analytics-
I like that the
navigation (in the dashboard) is really easy to follow, it is important for a
new analytics system to be easy to use, as those who might be willing to
try it out need to be won over quickly, given the numerous great options out
there.
5. KISSmetrics-
Not getting off
topic, KISSmetrics offers a great system for getting to know your visitors,
although I would place it more in line for online commerce businesses over
blogs.
6. Open Web Analytics-
It is easily comparable to Google Analytics, but
again, if you like to use open source projects, this is one of the best serious
alternatives.
7. Clicktale-
If you really want to know how your customers are
interacting with your site, you can literally view exactly what interactions
they’ve had with your site by using Clicktale.
8. CrazyEgg-
One of the few great
ways to get a visual representation of the all important clicks on your site.
9. Piwik-
Piwik is another great example of a company
providing a solid, free web analytics tool that is also open source, much like Open
Web Analytics like we discussed above.
10. CloudFlare-
It places emphasis on the security and CDN services
it can provide, as a complement to the analytics set.
Adunex Technologies is a digital marketing company.
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