Marketing analyltics

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Marketing analytics is the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behavior, regional preferences, creative preferences and much more. The goal of marketing analytics as a practice is to use these patterns and findings to optimize future campaigns based on what was successful.

The Importance of Marketing Analytics-


1. Product Development Trends

2. Customer Support

3. Messaging and Media

4. Competition

5. Predict Future Results

How to Begin the Marketing Analytics Process?
  • Understand What You Want to Measure: There are many aspects to a marketing campaign you can measure: conversion rates, leads captured and brand recognition, to name a few. Understand the problem you are trying to solve or insight you are trying to glean when beginning to analyze your data.
  • Establish a Benchmark: What does a successful campaign look like? This will determine the types of data and metrics marketers collect. For example, if the goal is to increase brand awareness – the success benchmark might be an increased percentage of brand loyalty demonstrated in a customer panel, rather than an online click or impression.
  • Assess Your Current Capabilities: What is your company doing today? What are your weak spots? Whether assessing offline campaign results or identifying media most likely to convert, understanding these weak points can help you strengthen your program.
  • Deploy a Marketing Analytics Tool:  Marketing analytics tools will  increase in importance as consumers become more selective and datasets grow. An advanced platform, such as our Marketing Measurement and Optimization Platform uses unified marketing measurement to help marketers identify the messages that resonate and media that converts. This provides a holistic view of which campaigns are successful and which are underperforming in real time.

To learn more you can visit to www.adunex.com.
Adunex Technologies is a digital marketing company. One stop solution for all your digital marketing needs!









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