Facebook pixels

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‘A Facebook pixel is a small snippet of code that you place on your website. This ‘code’ tracks and analyses the actions/behaviour of every visitor (to your website). Facebook then uses its own knowledge of that person (from their social network) to optimise your advertising performance. The more visitors the code is able to track, the more valuable your Facebook pixel will be.’

What Does a Facebook Pixel Allow You to Do?

Event tracking: A Facebook pixel allows you to create specific events that occur on your website e.g. purchase, add payment info, add to cart, complete registration, subscribe. In total there are 17 standard events, as well as the opportunity to create your own. This data can be used to create Facebook ads, retarget and run future promotions. For example, if I set-up ‘add to cart’ as an event, I could create a custom audience of the people who triggered this event and show them an ad for the product that they clearly wanted but didn’t buy.

Conversion Optimisation: The pixel tracks data from people who completed purchases on your website and shows ads to similar people who it believes will also complete a purchase. The more sales you generate (with a pixel installed) the better Facebook will be able to automatically optimise your conversion rate.

 Retargeting: Installing a pixel allows you to show relevant ads to people who have visited your website. If you’ve ever seen ads for a product that you viewed but didn’t purchase, shortly after viewing it, it means you’ve been retargeted. Retargeted ads have a much higher CTR and conversion rate, and if you’re serious about digital marketing, you must use it.

 Create Lookalike Audiences: These are people who have similar interests, demographics and likes as audiences that you have already built. A Facebook pixel automatically creates custom audiences, this means you can instantly create large new lookalike audiences of people who are similar to those who have taken a specific desired action on your page. For example, you could create a lookalike audience of people who purchased on your website, allowing you to scale up your campaign quickly.
Optimise ad spend: If Facebook are able to show your ads to only the most relevant people, it will automatically optimise your ad spend.
To learn more you can visit to www.adunex.com.
Adunex Technologies is a digital marketing company. One stop solution for all your digital marketing needs!

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