Marketing analyltics
Marketing analytics is the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behavior, regional preferences, creative preferences and much more. The goal of marketing analytics as a practice is to use these patterns and findings to optimize future campaigns based on what was successful. The Importance of Marketing Analytics- 1. Product Development Trends 2. Customer Support 3. Messaging and Media 4. Competition 5. Predict Future Results How to Begin the Marketing Analytics Process? Understand What You Want to Measure: There are many aspects to a marketing campaign you can measure: conversion rates, leads captured and brand recognition, to name a few. Understand the problem you are trying to solve or insight you are trying to glean when beginning to analyze your data. Establish a Benchmark: What does a successful campai...