Digital Marketing Infographics

We are bombarded by so much information on a daily basis that it’s easy to get overwhelmed – put simply, there’s only so much text we can absorb in a single day or even hour. But when we come across well-crafted, engaging visuals, we have the opportunity to understand concepts in new ways, and we’re able to absorb these much faster than we are other formats.

Infographics also have the potential to bring in leads and conversions as well. Image-based content has 94% more views than content without images, and Buzzsumo claims that image-based posts on Facebook, in particular, have twice the engagement.

How to Use Infographics for Maximum Impact?

There are some basic rules that you’ll want to follow when creating your infographics to get them recognized and shared through social streams. Breaking up chunks of text in a blog or using them as standalone visuals is one way to incorporate them in a useful way. You also may consider using them for marketing either in an implicit or explicit way.

-Always Consider the Audience First.

- Give them a Solution (or at least hint at it).

- Focus on Visual Elements.

- Keep it Simple.

Top 5 Tools for Infographics-

1. Canva-

With over 137 infographic templates, Canva allows you access to a professional look without spending a lot of money. It may have a bit of a learning curve for non-professionals, but when you take a bit of extra time to learn and play around, you’ll have a piece of content that’s professional looking, and you can use over and over again. It offers a mix of free and paid features, and the graphics are high resolution and super clear. Plus, you will have access to a massive image library.

2. Visme-

Visme is a versatile platform that gives people of all levels the chance to create a whole realm of engaging visuals including presentations, banners, and animation. There are tons of templates available, and the interface has different levels of usability depending on how experienced you are. This one is quite easy to use, and you can try it out for free, which is a bonus if you’re just doing a test round.

3. Venngage-

At $0 to $50 per month, the software has the potential to fit almost anybody’s budget and in that respect, is great for businesses of any size to try out. The software offers plenty of cool and easy-to-understand template options, along with plenty of tips and tricks that help almost anyone create professional level content.

4. Infogram-

Infogram offers an extremely attractive, slick and inviting interface incorporating a huge range of contemporary modern graphics, so if that’s something that fits your style and brand messaging, you may want to give it a try. Infogram will also easily pull out specified datasets, which allow you to add charts, and graphics, which look similar to the type you might make in Excel or PowerPoint.

5.Google Charts-

Have you ever seen an infographic that seems great but you have no real link to a particular brand or product? Google Charts can actually make it match your site, which is important for brand consistency, which is one of the reasons it stands out from the rest. Google charts is simple to use and free, so it’s a great place to start if you’re inexperienced.

To learn more you can visit to www.adunex.com.

Adunex Technologies is a digital marketing company. One stop solution for all your digital marketing needs!