Content Marketing Strategies
“Content Marketing is a marketing technique which
involves producing, curating and disseminating valuable content through online
channels with the purpose of creating brand awareness, generating business
leads, driving sales conversion, or improving customer loyalty.”
CONTENT
MARKETING STRATEGIES-
#1
Construct-
First,
you need to establish your content goals, map out your customer buying journey,
and build your content marketing function. In constructing your content
marketing funnel, it is important to consider the types of customer actions
that you desire across your customer’s journey.
#2
Research-
Next,
you need to study who your target customers are. Map out their demographics,
psychographics, and online behaviourS. Determine which search keywords and
social media topics they’re interested in. You should also suss out what your
competitors are doing online, and analyse trends in online algorithms.
#3
Execute-
Once you’ve got your content environment and
function mapped out, your goal is start creating great content.
#4
Amplify-
Promoting
your content can be a tedious job, but it is crucial to your success as a
content marketer. From sharing your content on social media to optimizing it
for SEO, you need to consider what’s the best strategy to get your content
noticed, clicked on, and acted upon.
#5
Test and Evaluate-
Finally,
and perhaps most importantly, you need to be able to measure the performance of
your content marketing efforts. Using a range of analytics tools like Google
Analytics, Facebook Insights, LinkedIn Insights, and more, you can track and
optimize your content marketing efforts throughout the funnel. Doing so allows
you to tweak your strategies and tactics midstream.
Adunex Technologies is a digital marketing company.
One stop solution for all your digital marketing needs!
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