Facebook Analytics For Targeted Marketing

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The term “analytics” itself broadly means using different tools such as mathematics, statistics, and predictive modelling to discover patterns in raw data. In short, it finds meaning in a mess of otherwise random information.
Facebook analytics sifts through the raw data that is generated by the platform and finds useful patterns in that data that can be applied to marketing insight and action. In the case of Facebook, the analytics are provided—for free—by a tool known as “Facebook Insights,” which allows users to measure the engagement and effectiveness of their Facebook pages and marketing efforts.
With over 1.5 billion daily active users, Facebook is still, by far, the largest social media platform.  So, enormous amounts of data are being generated both by the users and the software that is tracking their actions.

It’s All about Engagement-
One of the most important tools that Facebook Insights provides to users, free of charge, is showing the level of engagement with Facebook pages. Engagement is a critical metric for measuring online marketing success.
engagement with Facebook pages. Engagement is a critical metric for measuring online marketing success.

Lifestyle Data Is Strategy Data-
You know that some people are engaging with your content, but do you know exactly who those people are? What common characteristics they have? Once you find common characteristics in the people who are engaging with your marketing or even your product or service, commonalities make it much easier to tweak and target your marketing for more effective results and higher engagement.

Final Thoughts-
For certain types of digital marketing, Facebook can be an integral channel used to reach out to the desired audience. However, the effectiveness of that marketing increases by orders of magnitude—for businesses that take advantage of the rich analytics provided by tools like Facebook Insights.
To learn more you can visit to www.adunex.com.
Adunex Technologies is a digital marketing company. One stop solution for all your digital marketing needs!

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