Display Marketing

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To research and incorporate how your display advertising strategy needs to change in order to find the right audience and message for each new country you expand into.
The Display Network helps you capture someone's attention earlier in the buying cycle, with a variety of ad formats across the digital universe. This network spans over two million websites reaching over 90% of people on the Internet. It is designed to help you find the right audience across millions of websites globally. It lets you be strategic and put your message in front of potential customers at the right place and right time.


Research and planning- It pays dividends to allocate time to research and understand in-depth exactly who your buyer is, in any country. 
Plan your campaign- Begin to plan your international display ad campaign well in advance, particularly as you determine the logistics involved, and may need to allow for professional translation time too.


Reach the right audience- It helps you focus your advertising on the areas where you'll find the right customers, and restrict it in areas where you won't. Once you’ve found your perfect audience, it’s time to consider how you want to reach them.

Remarketing- This option can help you reach people who have previously visited your website while they visit other sites on the Google Display Network.

Demographics- This option allows you to reach people who are likely to be within the age, gender, and parental status demographic group that you choose. With audiences, you don't manually select places to show your ads. In this case, the sites or apps where your ads appear based on these methods are labelled ‘automatic placements’ in your statistics table on the Placements tab.

Consider your competition- Understand who your competition is in your new market, and what they’re doing. This can help you determine how to pitch your display advertising, decide on your reach, frequency, and CPM costs. It pays dividends to have realistic expectations on what to expect for each new market you enter.

To learn more you can visit to www.adunex.com.
Adunex Technologies is a digital marketing company. One stop solution for all your digital marketing needs!


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