Online Reputation Management

Online Reputation Management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results. 

Impact of Online Reputation Management-

• Listen or Lose: Knowing what your customers are talking about your business online is very crucial for customer retention and acquiring new prospects.  

• Be Quick to Acknowledge Feedback: Prompt response with a relevant solution goes a long way in showing consumers that you are listening to them. It’s also one of the easiest ways to win back your customer’s trust and let them know you value them. 

• Respond to Regain Trust: One of the most common mistakes that brands make when it comes to Online Reputation Management is deleting or avoiding a customer complaint. 

• Establish your Brand Personality: Even though most brands are online and making efforts to improve customer experience, only few stand out.

 Online Reputation Management Tools-

1) The no. 1 tool for online reputation management, according to the digital marketers we consulted, is Google Alerts. 
2) Brand yourself "is a good site for helping you manage your online reputation if you don't have much experience with SEO," according to Entirely Pets' Young.
3) Social Mention is useful for monitoring your reputation on social media. It's a free service that lets you.

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