Online Reputation Management

-

Online Reputation Management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results. 












Impact of Online Reputation Management-
• Listen or Lose: Knowing what your customers are talking about your business online is very crucial for customer retention and acquiring new prospects.  
• Be Quick to Acknowledge Feedback: Prompt response with a relevant solution goes a long way in showing consumers that you are listening to them. It’s also one of the easiest ways to win back your customer’s trust and let them know you value them. 
• Respond to Regain Trust: One of the most common mistakes that brands make when it comes to Online Reputation Management is deleting or avoiding a customer complaint. 
• Establish your Brand Personality: Even though most brands are online and making efforts to improve customer experience, only few stand out.

 Online Reputation Management Tools-

1) The no. 1 tool for online reputation management, according to the digital marketers we consulted, is Google Alerts. 
2) Brand yourself "is a good site for helping you manage your online reputation if you don't have much experience with SEO," according to Entirely Pets' Young.
3) Social Mention is useful for monitoring your reputation on social media. It's a free service that lets you.

To learn more you can visit to www.adunex.com.

Adunex Technologies is a digital marketing company. One stop solution for all your digital marketing needs!


Comments

Post a Comment

Popular posts from this blog

Successful Video Marketing Strategies!

-
Image
According to a recent Cisco study, 82% of consumer internet traffic will be through video by 2021. This makes video marketing a vital part of any successful digital marketing strategy.  Go live- Most major social media platforms either already support a live video function, or have one currently in development. Live Q&As or livestreamed press conferences are a great way to connect with your core audience in real time. Customers want to feel like they’re interacting with real people, and live video is a great way to do that. Be unique-  The increasing popularity of video among consumers has not gone unnoticed by most companies, which means the online marketplace will soon be flooded with video. So it’s important that your company sets itself apart from the competition. It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2021–so your content needs to set itself apart in order to be he
Read more

Lead Generation Process Flow

-
Image
Attract — The process mainly starts with the step of targeting the strangers and inducing them in such a fashion that they actually become visitors of your website and business. Convert — The next step is converting the Visitors into actual leads through various channels like forms, landing pages, and even Calls-to-Action. Close — This step involves the procedure of inducing the leads to eventually purchase by attracting them with the portfolio Delight — You have to try and make sure that every customer turns into a delighted customer religiously. These are some of the steps involved in a successful online lead generation process. Steps Involved in Online Lead Generation Process- Discover — At the first place, the visitor discovers your business by one of your marketing channels so you need to gain a good online appearance. Calls-to-Action — This step basically involves the process of a visitor clicking on an image or message that induces them to do c
Read more

Google Search Console

-
Image
For anyone who manages a website, either for themselves or for customers, it is tough to avoid the Google Search Console. In the past, the free analysis and service tool was known as Google Webmaster Tools, but was renamed and expanded to include new features in 2015. The online tool, which is available for free following a simple one-time registration, provides practical assistance for website optimization to beginners and experienced web developers alike. Google Search Console (GSC) is a powerful tool for web developers that provides access to valuable statistics, allows easy manipulation of SEO-relevant site settings, and alerts developers to the presence of malware. Why all this for free? Because Google has a vested interest in websites that are well-programmed and contain limited source code errors. The goal of the search engine is to display as many high-quality sites to users as possible in their search results. Google uses Search Console to provide users with a tool th
Read more