Influencer Marketing: influencers you want to target

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Much like any strategy, research is the first step. Choose the network you want to focus on first. You can always expand to other networks later but if you’re just starting out, stick with one. Ideally, your brand should already have a presence on this network or be looking to expand into it.
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.

How to Adapt Your Influencer Marketing Strategy for Success?


1. Engage Micro- and Nano- Influencers-

Micro and nano influencers have a smaller audience than the standard influencers. Micro influencers are those with audiences ranging from 5-10,000 followers, while nano influencers are those with audiences of 1-5,000 followers.Why would brands want to go this route as opposed to regular influencers with hundreds of thousands of followers?
Smaller influencers have a much more loyal audience base and have been shown to have higher levels of engagement as opposed to their big-name counterparts.
In addition, partnerships with such micro and nano influencers are often much easier to negotiate and navigate.

2. Vary Your Content Formats-

Emerging influencer marketing trends would suggest mixing up our strategy with the use of video, interactive content and AR/VR content. This kind of content helps to engage audiences on a new level.

3. Leverage Artificial Intelligence-

Artificial intelligence is an ever-growing tool in marketing and PR strategies, and has a large potential for influencer marketing. With artificial intelligence, your influencer choice and strategy does not have to be a shot in the dark.
AI gives you the ability to choose the best influencers, topics and content formats so every aspect of your strategy hits the mark.

Still, while there are some unique considerations to working with influencers, setting up a campaign is the same as most marketing campaigns: research, set a budget, determine goals, find your influencers and review and revise.

To learn more you can visit to ww.adunex.com 
Adunex Technologies is a digital marketing company. One stop solution for all your digital marketing needs!





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