Adunex Technology

Website promotion is an important part of getting traffic to your site. Unfortunately, though, nothing is ever truly free, and that includes so-called free website promotion. If you don’t want to spend money on promoting your website, you’re going to have to spend time. It's important to avoid wasting time trying to market your website using methods that will only bring you minuscule returns if any. If you're prepared to work on them, these five free website promotion techniques will deliver, rewarding you with increased site traffic. 1. Work on Your Website's SEO- SEO stands for Search Engine Optimization and it's the best thing since sliced bread for promoting your website because it's easy to learn and apply the basics to your own website. Through working on website SEO, you can improve the page rankings of your web pages and drive more traffic to your site, which is the ultimate goal. Get started with these 7 Basic Rules of Search Engine Optimization....

1. Google Analytics- The analytic tool that most people start with, and for good reason: it’s not a bad tool at all, it gives relevant information, and it’s free! One is about 50 resources for getting to know the ins and outs of Google Analytics, and another is about 9 awesome techniques that you can use while utilizing this entirely free tool. 2. Clicky- The key difference here is in the delay of Google Analytics: you get information for the day before where as the information from Clicky is in real time, which can be essential if you get spike in visitors from some outside source (think the traffic flow from StumbleUpon and other sites). 3. Mint- Mint is largely comparable to the other overall analytic tools on this list that cover a bit of a premium price, but is the only one that features a upfront cost with no recurring fees. 4. Church Analytics-  I like that the navigation (in the dashboard) is really easy to follow, it is important for a new analytics ...

Brand promotion helps to give your business visibility offline/online. A user may define brand as one that he can recognize and identify as an integral part of his daily life. Brand promotion simply means to nourish your product by using advertising, publicity, Digital marketing tools. The term brand promotion consists of marketing plus promotion of a brand. The brand is Name, Identity, Specific Entity, Business or other which people use as name while promoting. Branding a Product by giving discounts, sponsorship, coupon offers and deals, etc. Brand Promotions are the ways & means in which a brand want to promote itself. Benefits of Brand Promotion- 1. It Enables Brand Awareness. 2. Building Or Reinforcing Brand Image. 3. It Gives Product Knowledge And Accessibility Among Customers. 4. It Brings Customer Loyalty. 5. Creating Brand Association. 6. It Creates Brand Reputation. Advantages Of Digital Steps’ Brand Promotion Strategies- 1. Digital Steps Is Leading Compa...

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. PPC Keyword Research- Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign...

Benefits of email automation  - 1. It's automatic and doesn’t require intervention- One of the biggest benefits of an email workflow is that it works its magic all on its own. After they're set up, you can choose a specific criteria to trigger the workflows and off they go.  You don't need someone to click send. You can rely on the email automation to work 24/7. 2. Nurtures leads to make them more receptive- Some businesses get their sales team to contact new leads immediately before they go cold. However, it might be that these leads aren’t quite ready to be contacted by a salesperson yet.   Just because a contact has downloaded a free how-to guide from your website, it doesn't mean they want to talk to your sales team.  Email workflows nurture your leads by following up their interest with helpful information and resources. If these emails are relevant and engaging, the contact will learn more about your business and be more receptive when ...

Attract — The process mainly starts with the step of targeting the strangers and inducing them in such a fashion that they actually become visitors of your website and business. Convert — The next step is converting the Visitors into actual leads through various channels like forms, landing pages, and even Calls-to-Action. Close — This step involves the procedure of inducing the leads to eventually purchase by attracting them with the portfolio Delight — You have to try and make sure that every customer turns into a delighted customer religiously. These are some of the steps involved in a successful online lead generation process. Steps Involved in Online Lead Generation Process- Discover — At the first place, the visitor discovers your business by one of your marketing channels so you need to gain a good online appearance. Calls-to-Action — This step basically involves the process of a visitor clicking on an image or message that induces them to do c...

Viral marketing is a method of influencing the target audience and brand promotion with the help of the target audience itself, which does it both consciously and unconsciously. This is word-of-mouth advertising, which means spreading a word about your company to reach a wider audience. Advantages of Viral Marketing- 1. Low costs- Expenditures for viral marketing are lower than on other types of marketing, especially traditional ones. Starting a business, one is to spend much money on advertising, while viral marketing does not require such expenses. Your target audience will share information instead of you. 2. High credibility- Guess who people trust more: businesses or other customers? The answer is evident. Businesses carry little credibility since they aim to sell. If your business grows, more hype is around — the more people will trust you as they have the proof why you are a reliable company. 3. A fast method of lead generation- Viral marketing is an...

Social media metrics is the data used to assess the impact of social media activity on marketing campaigns and a company's revenue. These metrics help to assess how well you are accomplishing your goals in the social space and provide insight to where you can modify your campaign. Why are social media metrics important? Social media is an important part of any content marketing campaign. It is not just a soap box for you to broadcast your message to your followers, but a platform on which you can engage with those interested in your company and industry. Like any part of a content marketing strategy, it requires metrics so that you know how well you are accomplishing your goals. What are examples of social media metrics? Comments on your social platforms or on the articles that you distribute through social media can help you understand how engaged your audience is with the types of material you are putting out. How your backlink profile and traffic rat...

To research and incorporate how your display advertising strategy needs to change in order to find the right audience and message for each new country you expand into. The Display Network helps you capture someone's attention earlier in the buying cycle, with a variety of ad formats across the digital universe. This network spans over two million websites reaching over 90% of people on the Internet. It is designed to help you find the right audience across millions of websites globally. It lets you be strategic and put your message in front of potential customers at the right place and right time. Research and planning-  It pays dividends to allocate time to research and understand in-depth exactly who your buyer is, in any country.  Plan your campaign-  Begin to plan your international display ad campaign well in advance, particularly as you determine the logistics involved, and may need to allow for professional translation time too. Reach the ...

According to a recent Cisco study, 82% of consumer internet traffic will be through video by 2021. This makes video marketing a vital part of any successful digital marketing strategy.  Go live- Most major social media platforms either already support a live video function, or have one currently in development. Live Q&As or livestreamed press conferences are a great way to connect with your core audience in real time. Customers want to feel like they’re interacting with real people, and live video is a great way to do that. Be unique-  The increasing popularity of video among consumers has not gone unnoticed by most companies, which means the online marketplace will soon be flooded with video. So it’s important that your company sets itself apart from the competition. It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2021–so your content needs to set itself apart in order...

“Content Marketing is a marketing technique which involves producing, curating and disseminating valuable content through online channels with the purpose of creating brand awareness, generating business leads, driving sales conversion, or improving customer loyalty.” CONTENT MARKETING STRATEGIES- #1 Construct-  First, you need to establish your content goals, map out your customer buying journey, and build your content marketing function. In constructing your content marketing funnel, it is important to consider the types of customer actions that you desire across your customer’s journey. #2 Research- Next, you need to study who your target customers are. Map out their demographics, psychographics, and online behaviourS. Determine which search keywords and social media topics they’re interested in. You should also suss out what your competitors are doing online, and analyse trends in online algorithms. #3 Execute- Once you’ve got your content ...

Online Reputation Management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results.  Impact of Online Reputation Management- • Listen or Lose: Knowing what your customers are talking about your business online is very crucial for customer retention and acquiring new prospects.   • Be Quick to Acknowledge Feedback: Prompt response with a relevant solution goes a long way in showing consumers that you are listening to them. It’s also one of the easiest ways to win back your customer’s trust and let them know you value them.  • Respond to Regain Trust: One of the most common ...