Adunex Technology

Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?” Step 1: Audit Your Current Social Presence Which networks are you currently active on Are your networks optimized (photo and cover images, bio, URL, etc.) Which networks are currently bringing you the most value How do your profiles compare to your competitors’ profiles Step 2: Document Who Your Ideal Customer Is Age Location Job Title Income Pain Points (that your business can solve) Most Used Social Network Step 3: Create A Social Media Mission Statement Your social media mission statement will drive your future actions, so make sure you put some thought into it. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keep in mind your ideal

‘A Facebook pixel is a small snippet of code that you place on your website. This ‘code’ tracks and analyses the actions/behaviour of every visitor (to your website). Facebook then uses its own knowledge of that person (from their social network) to optimise your advertising performance. The more visitors the code is able to track, the more valuable your Facebook pixel will be.’ What Does a Facebook Pixel Allow You to Do? Event tracking:  A Facebook pixel allows you to create specific events that occur on your website e.g. purchase, add payment info, add to cart, complete registration, subscribe. In total there are 17 standard events, as well as the opportunity to create your own. This data can be used to  create Facebook ads , retarget and run future promotions. For example, if I set-up ‘add to cart’ as an event, I could create a custom audience of the people who triggered this event and show them an ad for the product that they clearly wanted but didn’t buy. Conversion Opt

Marketing analytics is the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behavior, regional preferences, creative preferences and much more. The goal of marketing analytics as a practice is to use these patterns and findings to optimize future campaigns based on what was successful. The Importance of Marketing Analytics- 1. Product Development Trends 2. Customer Support 3.  Messaging and Media 4.  Competition 5. Predict Future Results How to Begin the Marketing Analytics Process? Understand What You Want to Measure:   There are many aspects to a marketing campaign you can measure: conversion rates, leads captured and brand recognition, to name a few. Understand the problem you are trying to solve or insight you are trying to glean when beginning to analyze your data. Establish a Benchmark:   What does a successful campaign look like? This

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations to help you plan, buy, measure, and optimize digital media and customer experiences in one place. Display & Video 360 (formerly known as DoubleClick Bid Manager)  is Google’s demand-side platform (DSP) that offers agencies, trading desks, and advertisers access to the world’s most exclusive collection of display, video, native and mobile inventory available in real-time.    Search Ads 360  is a search management platform enabling agencies and marketers to more effectively manage their search marketing campaigns across multiple engines and media channels. With Campaign Manager 360, take advantage of the benefits of sophisticated tracking, intelligent ad serving & frontline reporting on all your marketing activities within a single unified platform. To learn more you can visit to ww

For anyone who manages a website, either for themselves or for customers, it is tough to avoid the Google Search Console. In the past, the free analysis and service tool was known as Google Webmaster Tools, but was renamed and expanded to include new features in 2015. The online tool, which is available for free following a simple one-time registration, provides practical assistance for website optimization to beginners and experienced web developers alike. Google Search Console (GSC) is a powerful tool for web developers that provides access to valuable statistics, allows easy manipulation of SEO-relevant site settings, and alerts developers to the presence of malware. Why all this for free? Because Google has a vested interest in websites that are well-programmed and contain limited source code errors. The goal of the search engine is to display as many high-quality sites to users as possible in their search results. Google uses Search Console to provide users with a tool th

We are bombarded by so much information on a daily basis that it’s easy to get overwhelmed – put simply, there’s only so much text we can absorb in a single day or even hour. But when we come across well-crafted, engaging visuals, we have the opportunity to understand concepts in new ways, and we’re able to absorb these much faster than we are other formats. Infographics also have the potential to bring in leads and conversions as well. Image-based content has 94% more views than content without images, and Buzzsumo claims that image-based posts on Facebook, in particular, have twice the engagement. How to Use Infographics for Maximum Impact? There are some basic rules that you’ll want to follow when creating your infographics to get them recognized and shared through social streams. Breaking up chunks of text in a blog or using them as standalone visuals is one way to incorporate them in a useful way. You also may consider using them for marketing either in an implicit

Website promotion is an important part of getting traffic to your site. Unfortunately, though, nothing is ever truly free, and that includes so-called free website promotion. If you don’t want to spend money on promoting your website, you’re going to have to spend time. It's important to avoid wasting time trying to market your website using methods that will only bring you minuscule returns if any. If you're prepared to work on them, these five free website promotion techniques will deliver, rewarding you with increased site traffic. 1. Work on Your Website's SEO- SEO stands for Search Engine Optimization and it's the best thing since sliced bread for promoting your website because it's easy to learn and apply the basics to your own website. Through working on website SEO, you can improve the page rankings of your web pages and drive more traffic to your site, which is the ultimate goal. Get started with these 7 Basic Rules of Search Engine Optimization.

1. Google Analytics- The analytic tool that most people start with, and for good reason: it’s not a bad tool at all, it gives relevant information, and it’s free! One is about 50 resources for getting to know the ins and outs of Google Analytics, and another is about 9 awesome techniques that you can use while utilizing this entirely free tool. 2. Clicky- The key difference here is in the delay of Google Analytics: you get information for the day before where as the information from Clicky is in real time, which can be essential if you get spike in visitors from some outside source (think the traffic flow from StumbleUpon and other sites). 3. Mint- Mint is largely comparable to the other overall analytic tools on this list that cover a bit of a premium price, but is the only one that features a upfront cost with no recurring fees. 4. Church Analytics-  I like that the navigation (in the dashboard) is really easy to follow, it is important for a new analytics syst

Brand promotion helps to give your business visibility offline/online. A user may define brand as one that he can recognize and identify as an integral part of his daily life. Brand promotion simply means to nourish your product by using advertising, publicity, Digital marketing tools. The term brand promotion consists of marketing plus promotion of a brand. The brand is Name, Identity, Specific Entity, Business or other which people use as name while promoting. Branding a Product by giving discounts, sponsorship, coupon offers and deals, etc. Brand Promotions are the ways & means in which a brand want to promote itself. Benefits of Brand Promotion- 1. It Enables Brand Awareness. 2. Building Or Reinforcing Brand Image. 3. It Gives Product Knowledge And Accessibility Among Customers. 4. It Brings Customer Loyalty. 5. Creating Brand Association. 6. It Creates Brand Reputation. Advantages Of Digital Steps’ Brand Promotion Strategies- 1. Digital Steps Is Leading Compa

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. PPC Keyword Research- Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign

Benefits of email automation  - 1. It's automatic and doesn’t require intervention- One of the biggest benefits of an email workflow is that it works its magic all on its own. After they're set up, you can choose a specific criteria to trigger the workflows and off they go.  You don't need someone to click send. You can rely on the email automation to work 24/7. 2. Nurtures leads to make them more receptive- Some businesses get their sales team to contact new leads immediately before they go cold. However, it might be that these leads aren’t quite ready to be contacted by a salesperson yet.   Just because a contact has downloaded a free how-to guide from your website, it doesn't mean they want to talk to your sales team.  Email workflows nurture your leads by following up their interest with helpful information and resources. If these emails are relevant and engaging, the contact will learn more about your business and be more receptive when they’re