Social Media Marketing Plan!
Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?” Step 1: Audit Your Current Social Presence Which networks are you currently active on Are your networks optimized (photo and cover images, bio, URL, etc.) Which networks are currently bringing you the most value How do your profiles compare to your competitors’ profiles Step 2: Document Who Your Ideal Customer Is Age Location Job Title Income Pain Points (that your business can solve) Most Used Social Network Step 3: Create A Social Media Mission Statement Your social media mission statement will drive your future actions, so make sure you put some thought into it. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keep in mind your ideal